With competitor tracking, you can identify competitors and analyze their sales strategies, their products, and what contracts they win. This functionality includes adding and maintaining competitor records, and storing competitor documents. Competitor tracking provides the means to disperse competition information to everyone that deals with an opportunity, so that they can compete in the most effective way possible to close the sale and maintain the relationship. Competitor tracking helps you compare your business unit to the competition, including opportunities lost to and won against competitors.

Definition of Terms

Competitor: Another company who offers competing products and services.

Classes

The following table describes the classes of the competitor tracking objects.

Details

Each competitor record can contain detailed information about the competitor, including a company profile, a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), and any relevant sales materials and presentations. In addition, competitor articles can contain links to relevant information in the marketing encyclopedia.

One or many competitors can be associated with any opportunity. By using this association, salespeople give management the ability to track their overall win/loss record versus specific competitors, as well as to do further analysis regarding the cause of losses and other outcomes.

The basic operations supported for competitors are: Create, Edit, Delete, and Read. For more general information, see Actions on Objects.