Use the max text repl size option to specify the maximum size (in bytes) of text and image data that can be added to a replicated column in a single INSERT, UPDATE, WRITETEXT, or UPDATETEXT statement.
The setting takes effect immediately (without a server stop and restart).
To set the max text repl size option
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Transact-SQL
SQL-DMO
See Also
INSERT
RECONFIGURE
Replication Overview
Setting Configuration Options
sp_configure
UPDATE
UPDATETEXT
WRITETEXT