Collecting telemetry data from your apps
Learn about the types data we provide about your apps and how to enable telemetry data collection.
Analytics and telemetry are two types of data that we collect to help you monitor your apps in the Windows Store and after they have been installed on your customers' computers.
Analytics refers to the data we collect directly from the Windows Store, such as app listing views, downloads, and customer ratings and reviews. We collect this info on an ongoing basis, analyze and summarize it, and provide reports in your Windows Store Dashboard. Analytic data collection happens automatically and you can't disable it.
Enabling and disabling telemetry data collection
To configure telemetry data collection for your Windows Store developer account, sign in to your Windows Store Dashboard, click Profile in the left menu, and indicate whether or not to collect data under Telemetry data collection.
If you enable telemetry data collection after it has been disabled for a while, it might take some time before you start to get any telemetry data.
Note This setting controls the telemetry data collection for all of your apps. You can't collect data on some apps but not others.
Important Even if you enable telemetry data collection for your apps, we only collect telemetry data from customers who have opted in to the Customer Experience Improvement Program (CEIP).
What you miss if you don't collect telemetry data
If you disable telemetry data collection, you won't be able to review your apps' quality or view your apps' usage data. You will still be able to access analytics such as ratings, adoption rates, and sales data.
Build your app as an .appxupload package to make the most of your telemetry data
If you plan to collect telemetry data, be sure to build your app as an .appxupload package. You can select this type of package in the Create app packages wizard in Microsoft Visual Studio. An .appxupload package contains your app's public symbols which make it much easier to debug your app if it has any problems. By doing this, we can often provide downloadable .cab files which you can open in the Visual Studio debugger to help troubleshoot many common problems.
For info about building your app for the Windows Store, see Packaging your app using Visual Studio.