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ShareOfVoiceReportColumn Value Set

Defines the attributes and performance statistics columns that you can include in the ShareOfVoicePerformanceReportRequest.

The attribute columns that you include in a report affects the values within the statistics columns as well as the number or rows. For more information, see Columns that Group the Data.

For a list of columns that you must include, please see the Required Columns section below.

<xs:simpleType name="ShareOfVoiceReportColumn">
  <xs:restriction base="xs:string">
    <xs:enumeration value="AccountName" />
    <xs:enumeration value="TimePeriod" />
    <xs:enumeration value="CampaignName" />
    <xs:enumeration value="AdGroupName" />
    <xs:enumeration value="Keyword" />
    <xs:enumeration value="DeliveredMatchType" />
    <xs:enumeration value="BidMatchType" />
    <xs:enumeration value="Language" />
    <xs:enumeration value="AccountNumber" />
    <xs:enumeration value="AccountId" />
    <xs:enumeration value="KeywordId" />
    <xs:enumeration value="AdGroupId" />
    <xs:enumeration value="CampaignId" />
    <xs:enumeration value="Impressions" />
    <xs:enumeration value="Clicks" />
    <xs:enumeration value="Ctr" />
    <xs:enumeration value="AverageCpc" />
    <xs:enumeration value="Spend" />
    <xs:enumeration value="AveragePosition" />
    <xs:enumeration value="ImpressionSharePercent" />
    <xs:enumeration value="ImpressionLostToBudgetPercent" />
    <xs:enumeration value="ImpressionLostToRankPercent" />
    <xs:enumeration value="ImpressionLostToLandingPageRelevancePercent" />
    <xs:enumeration value="ImpressionLostToKeywordRelevancePercent" />
    <xs:enumeration value="ImpressionLostToRelevancePercent" />
    <xs:enumeration value="ImpressionLostToBidPercent" />
    <xs:enumeration value="CurrentMaxCpc" />
    <xs:enumeration value="QualityScore" />
    <xs:enumeration value="KeywordRelevance" />
    <xs:enumeration value="LandingPageRelevance" />
    <xs:enumeration value="LandingPageUserExperience" />
    <xs:enumeration value="Conversions" />
    <xs:enumeration value="ConversionRate" />
    <xs:enumeration value="CostPerConversion" />
    <xs:enumeration value="AdDistribution" />
    <xs:enumeration value="ClickSharePercent"/>
  </xs:restriction>
</xs:simpleType>

Values

Value

Description

AccountId

The Id element of an Account.

AccountName

The Name element of an Account.

AccountNumber

The Number element of an Account.

AdDistribution

The AdDistribution element of an AdGroup.

AdGroupId

The Id element of an AdGroup.

AdGroupName

The Name element of an AdGroup.

AverageCpc

The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.

The formula for calculating the average CPC is (Spend /Clicks).

AveragePosition

The average position of the ad on a webpage.

BidMatchType

The MatchType element of a Keyword. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Match Type and Bid Values

System_CLiX_noteNote

The column name in the downloaded report is BiddedMatchType, not BidMatchType.

CampaignId

The Id element of a Campaign.

CampaignName

The Name element of a Campaign.

Clicks

The number of times that the ads in the account were clicked.

ConversionRate

The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).

The formula for calculating the conversion rate is (Conversions / Clicks) * 100.

System_CLiX_noteNote

Available for accounts that are setup to use Bing Ads Campaign Analytics. For more information, see Managing Campaign Analytics Scripts.

Conversions

The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success.

System_CLiX_noteNote

Available for accounts that are setup to use Bing Ads Campaign Analytics. For more information, see Managing Campaign Analytics Scripts.

CostPerAssist

The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).

System_CLiX_noteNote

Available for accounts that are setup to use Bing Ads Campaign Analytics. For more information, see Managing Campaign Analytics Scripts.

CostPerConversion

The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).

Only ads in campaigns that enable conversion tracking contribute to the conversion number, so unless all campaigns in the account enable conversion tracking, the number will not be accurate.

System_CLiX_noteNote

Available for accounts that are setup to use Bing Ads Campaign Analytics. For more information, see Managing Campaign Analytics Scripts.

Ctr

The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).

The formula for calculating CTR is (Clicks / Impressions) * 100.

CurrentMaxCpc

The maximum cost per click.

DeliveredMatchType

The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Match Type and Bid Values.

For possible values, see the DeliveredMatchTypeReportFilter Value Set.

System_CLiX_noteNote

The column name in the downloaded report is MatchType, not DeliveredMatchType.

ImpressionLostToBidPercent

The percentage of time your ads would have been displayed to users, but were not because your bid was too low or your bid and quality score was below minimum thresholds, which prevented you from entering the auction.

System_CLiX_noteNote

You may not include this column with Hourly or HourOfDay aggregation, and if specified the service will return code 2053. The value of this column is empty if the data is not available.

System_CLiX_noteNote

For reports that include impression share performance statistics columns you should not include restricted attributes such as DeviceOS in the same report request. Likewise if you include any of the restricted attribute columns, you should exclude all of the impression share performance statistics columns. For more information, see Column Restrictions.

System_CLiX_noteNote

Data for this column is typically updated 14-18 hours after the UTC day ends.

ImpressionLostToBudgetPercent

The percentage of time your ads would have been displayed to users, but were not because of a budget shortfall.

System_CLiX_noteNote

You may not include this column with Hourly or HourOfDay aggregation, and if specified the service will return code 2053. The value of this column is empty if the data is not available.

System_CLiX_noteNote

For reports that include impression share performance statistics columns you should not include restricted attributes such as DeviceOS in the same report request. Likewise if you include any of the restricted attribute columns, you should exclude all of the impression share performance statistics columns. For more information, see Column Restrictions.

System_CLiX_noteNote

Data for this column is typically updated 14-18 hours after the UTC day ends.

ImpressionLostToKeywordRelevancePercent

The percentage of time your ads would have been displayed to users, but were not because your ad copy was not relevant to the user’s search query.

System_CLiX_noteNote

You may not include this column with Hourly or HourOfDay aggregation, and if specified the service will return code 2053. The value of this column is empty if the data is not available.

System_CLiX_noteNote

For reports that include impression share performance statistics columns you should not include restricted attributes such as DeviceOS in the same report request. Likewise if you include any of the restricted attribute columns, you should exclude all of the impression share performance statistics columns. For more information, see Column Restrictions.

System_CLiX_noteNote

Data for this column is typically updated 14-18 hours after the UTC day ends.

ImpressionLostToLandingPageRelevancePercent

The percentage of time your ads would have been displayed to users, but were not due to one or both of the following reasons.

  • Your landing page was not relevant to the user’s search query.

  • Your landing page was not consistent with your ad copy.

System_CLiX_noteNote

You may not include this column with Hourly or HourOfDay aggregation, and if specified the service will return code 2053. The value of this column is empty if the data is not available.

System_CLiX_noteNote

For reports that include impression share performance statistics columns you should not include restricted attributes such as DeviceOS in the same report request. Likewise if you include any of the restricted attribute columns, you should exclude all of the impression share performance statistics columns. For more information, see Column Restrictions.

System_CLiX_noteNote

Data for this column is typically updated 14-18 hours after the UTC day ends.

ImpressionLostToRankPercent

The percentage of time your ads would have been displayed to users, but were not because your ads ranked too low in the auction. You can improve your competitive position by increasing your bid, improving your quality score, or both.

System_CLiX_noteNote

You may not include this column with Hourly or HourOfDay aggregation, and if specified the service will return code 2053. The value of this column is empty if the data is not available.

System_CLiX_noteNote

For reports that include impression share performance statistics columns you should not include restricted attributes such as DeviceOS in the same report request. Likewise if you include any of the restricted attribute columns, you should exclude all of the impression share performance statistics columns. For more information, see Column Restrictions.

System_CLiX_noteNote

Data for this column is typically updated 14-18 hours after the UTC day ends.

Impressions

The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.

ImpressionSharePercent

The percentage of time your ads were displayed to users who searched by keywords that matched your keywords and targeting selections.

System_CLiX_noteNote

You may not include this column with Hourly or HourOfDay aggregation, and if specified the service will return code 2053. The value of this column is empty if the data is not available.

System_CLiX_noteNote

For reports that include impression share performance statistics columns you should not include restricted attributes such as DeviceOS in the same report request. Likewise if you include any of the restricted attribute columns, you should exclude all of the impression share performance statistics columns. For more information, see Column Restrictions.

System_CLiX_noteNote

Data for this column is typically updated 14-18 hours after the UTC day ends.

Keyword

The Text element of a Keyword.

KeywordId

The Id element of a Keyword.

KeywordRelevance

The numeric score that indicates the relevance of your keyword to the search term. The score reflects the competitiveness of your keyword in the marketplace.

A score of 3 is good; a score of 2 is neutral; and a score of 1 is considered poor.

If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score.

System_CLiX_noteNote

Data for this column is typically updated 14-18 hours after the UTC day ends.

LandingPageRelevance

The numeric score that indicates the relevance of your ad and landing page to the search query. The score reflects the competitiveness of your ad and landing page in the marketplace.

A score of 2 is neutral; and a score of 1 is considered poor.

If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score.

System_CLiX_noteNote

Data for this column is typically updated 14-18 hours after the UTC day ends.

LandingPageUserExperience

The numeric score that is an aggregate assessment of the quality of all landing pages on your site. The score reflects the degree to which your landing pages adhere to Editorial Guidelines.

A score of 2 is neutral; and a score of 1 is considered poor.

If you specify a time period that spans multiple days, the score will be the same for each day in the time period, and the value is the most recent calculated score.

System_CLiX_noteNote

Data for this column is typically updated 14-18 hours after the UTC day ends.

Language

The Language element of an AdGroup.

QualityScore

The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms. The quality score is calculated by Bing Ads using the KeywordRelevance, LandingPageRelevance, and LandingPageUserExperience sub scores. If available, the quality score can range from a low of 1 to a high of 10.

Quality score is based on the last rolling 30 days for the owned and operated search traffic. A quality score can be assigned without any impressions, in the case where a keyword bid did not win any auctions. Traffic for content and syndicated networks do not affect quality score. The value in the report will be blank if the score was not computed. This can occur if there have been no impressions for the keyword for 30 days or more.

System_CLiX_noteNote

Quality score is typically updated 14-18 hours after the UTC day ends. Keywords in all time zones will be assigned a quality score for the corresponding UTC day.

If you run the report multiple times in a day, the quality score values could change from report to report based on when you run the report relative to when the scores are calculated.

If you specify a time period that spans multiple days, the quality score is the current and most recently calculated score and will be reported as the same for each day in the time period. Use the historic quality score to find out how quality score may have changed over time. Historical quality score is a daily snapshot of the rolling quality score. For more information on historic quality score, see the HistoricQualityScore column.

Spend

The cost per click (CPC) summed for each click.

TimePeriod

The time period of each report row.

System_CLiX_noteNote

You may not include this column if the Aggregation element of the request object is set to Summary. If you include the TimePeriod column, the column label in the downloaded report depends on the aggregation level that you specify in the report request. For more information, see TimePeriod Column.

Required Columns

The report must include the following column.

Column

ImpressionSharePercent

TimePeriod

System_CLiX_noteNote

This column is required for all aggregation types except Summary.

The report must also include one or more of the performance statistics columns available with this value set. For more information, see Report Attributes and Performance Statistics.

Requirements

ReportingService.svc v9

Namespace: https://bingads.microsoft.com/Reporting/v9

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