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ShareOfVoiceReportRequest Data Object

Defines a report request that aggregates share of voice (SOV) data by keyword and match type for the specified time period. You can include details in the report (such as clicks, conversion, and spend) that you can use to identify keywords that are performing well, and those that are not.

You can use the impression share data to focus on keywords with low impression share. After eliminating loss due to budget, you can use SOV to identify keywords with high impression share lost to rank, bid, keyword relevance and landing page relevance. You can then adjust your bids and improve your ad copy in order to improve keyword impression share.

<xs:complexType name="ShareOfVoiceReportRequest">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:ReportRequest">
      <xs:sequence>
        <xs:element name="Aggregation" type="tns:ReportAggregation" />
        <xs:element name="Columns" nillable="true" type="tns:ArrayOfShareOfVoiceReportColumn" />
        <xs:element minOccurs="0" name="Filter" nillable="true" type="tns:ShareOfVoiceReportFilter" />
        <xs:element name="Scope" nillable="true" type="tns:AccountThroughAdGroupReportScope" />
        <xs:element name="Time" nillable="true" type="tns:ReportTime" />
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

Element

Description

Data Type

Required/Optional

Aggregation

The type of aggregation to use to aggregate the report data. For example, you can aggregate the report data by day or month, or request a summary report. The default is Summary.

The Time element specifies the time period to use for the aggregation.

If you include the QualityScore, KeywordRelevance, LandingPageRelevance, or LandingPageUserExperience, you can specify only daily or summary aggregation.

For a list of aggregation types, see Aggregation and Time Periods.

ReportAggregation

Optional

Columns

The list of columns to include in the report. The report will include the columns in the order that you specify them.

ShareOfVoiceReportColumn[]

Required

Filter

The filter information to use to filter the report data.

ShareOfVoiceReportFilter

Optional

Scope

The scope of the report. Use this element to limit the report to include data for a combination of accounts, ad groups, and campaigns.

AccountThroughAdGroupReportScope

Required

Time

The time period to use for the report. You can specify a custom date range or select a predefined date range (for example, Today, ThisWeek, or LastMonth).

For a list of the time periods that you can specify for each aggregation type, see Aggregation and Time Periods.

ReportTime

Required

The ShareOfVoiceReportRequest object derives from the ReportRequest object. For a list of additional elements that you can specify, see the ReportRequest object.

Business Rules

Aggregation and Time Periods

The following are the time periods that you can specify for each aggregation value.

Aggregation Value

Time Periods

Daily

Yesterday

LastSevenDays

ThisMonth

LastMonth

Custom date range

Monthly

ThisMonth

LastMonth

LastThreeMonths

LastSixMonths

ThisYear

LastYear

Custom date range

Summary

Yesterday

LastSevenDays

ThisMonth

LastMonth

Custom date range

Weekly

ThisWeek

LastWeek

LastFourWeeks

ThisMonth

LastMonth

ThisYear

LastYear

Custom date range

Yearly

ThisYear

LastYear

Custom date range

Impression share data for a keyword is available only if there is enough data to determine its share.

To request a report of this type, pass this object to the SubmitGenerateReport operation.

Requirements

ReportingService.svc v8

Namespace: https://adcenter.microsoft.com/v8

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