Processing Direct Mail
Direct Mailer supplies a command line interface that you use to create, run, monitor, and delete Direct Mailer jobs, as well as to perform job startup and recovery tasks. To configure properties on Direct Mailer, you use Commerce Server Manager.
Direct Mailer performs the following tasks:
- Manages direct mail jobs.
- Constructs personalized and non-personalized message bodies.
- Formats e-mail message headers.
- Sets the code-page value (language) and converts message bodies to the correct message type: MIME Encapsulation of Aggregate HTML Documents (MHTML), Multipurpose Internet Mail Extensions (MIME), or text.
- Sends e-mail messages to recipients.
The Direct Mailer pipeline is used to process lists of recipients. You can add new components to the pipeline, integrate the components with line-of-business systems, or replace them with components supplied by third parties.
The following figure shows how, if you are using Commerce Server 2002 Enterprise Edition, you can collect information about users visiting your site, import that data to the Data Warehouse, run reports that identify who you want to target in a direct mail campaign, and then export that data to the List Manager. When you set up your direct mail campaign, the direct mail job is run by the Direct Mailer service.
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See Also
Extending the Content Selection Framework
Targeting and Personalization Concepts
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