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AdGroupNegativeKeywords Data Object

Defines an object that contains the ad group’s list of negative keywords.

<xs:complexType name="AdGroupNegativeKeywords">
    <xs:element minOccurs="0" name="AdGroupId" type="xs:long" />
    <xs:element xmlns:q53="http://schemas.microsoft.com/2003/10/Serialization/Arrays" minOccurs="0" name="NegativeKeywords" nillable="true" type="q53:ArrayOfstring" />




Data Type


The identifier of the ad group that the negative keywords belong to.



A list of negative keywords that prevents the service from serving an ad if the user’s search query contains one of the negative keywords.

You can specify a maximum of 10,000 negative keywords. Each keyword can contain a maximum of 100 characters.

To use an exact match comparison, enclose the negative keyword in square brackets (for example, [old dog]); otherwise, a phrase-match comparison is used.

The list of negative keywords that you specify will overwrite the ad group’s existing negative keywords. To remove all negative keywords from the ad group, set this element to an empty list.

You can specify negative keywords at the campaign and ad group level. If you specify negative keywords at both levels, both lists will be used to compare to the user’s query.

You should specify the keywords in the locale of the Language value that you specify for the ad group.

For more information about negative keywords, see Negative Keywords.

string array


CampaignManagementService.svc v9

Namespace: https://bingads.microsoft.com/CampaignManagement/v9

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