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TrafficSourcesReportColumn Value Set

Defines the attributes and performance statistics columns that you can include in the TrafficSourcesReportRequest.

The attribute columns that you include in a report affects the values within the statistics columns as well as the number or rows. For more information, see Columns that Group the Data.

For a list of columns that you must include, please see the Required Columns section below.

<xs:simpleType name="TrafficSourcesReportColumn">
  <xs:restriction base="xs:string">
    <xs:enumeration value="AccountName" />
    <xs:enumeration value="AccountNumber" />
    <xs:enumeration value="AccountId" />
    <xs:enumeration value="TimePeriod" />
    <xs:enumeration value="Source" />
    <xs:enumeration value="Goal" />
    <xs:enumeration value="Step1Count" />
    <xs:enumeration value="Step2Count" />
    <xs:enumeration value="Step3Count" />
    <xs:enumeration value="Step4Count" />
    <xs:enumeration value="Step5Count" />
    <xs:enumeration value="Conversions" />
    <xs:enumeration value="Assists" />
    <xs:enumeration value="FunnelConversionRate" />
    <xs:enumeration value="Revenue" />
    <xs:enumeration value="RevenuePerConversion" />
  </xs:restriction>
</xs:simpleType>

Values

Value

Description

AccountId

The Id element of an Account.

AccountName

The Name element of an Account.

AccountNumber

The Number element of an Account.

Assists

The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.

An ad is considered to have assisted the conversion if it was clicked before the most recently clicked ad that was credited with the conversion. Additionally, the click corresponding to the assist must occur within the conversion period of the goal.

Conversions

The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success.

FunnelConversionRate

The funnel conversion rate is the percent of conversions completed by users who at minimum visited the webpage corresponding to step 1 of your goal.

The formula for calculating the conversion rate is (Conversions / Step1) * 100.

Goal

The name of your event tracking or campaign analytics goal.

Revenue

The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.

RevenuePerConversion

The revenue per conversion.

The formula for calculating the revenue per conversion is (Revenue / Conversions).

Source

The origin of the advertising traffic, which is one of the following:

  • Bing and Yahoo Search Properties

  • Extended Network Search Properties

System_CLiX_noteNote

If the user is coming from a syndicated search website, the value will be the domain name of the syndicated website.

Step1Count

The number of times that a user entered step 1 of the funnel.

System_CLiX_noteNote

This column is deprecated and only available for accounts that are setup to use the deprecated Campaign Analytics scripts. For more information, see Managing Campaign Analytics.

Step2Count

The number of times that a user entered step 2 of the funnel.

System_CLiX_noteNote

This column is deprecated and only available for accounts that are setup to use the deprecated Campaign Analytics scripts. For more information, see Managing Campaign Analytics.

Step3Count

The number of times that a user entered step 3 of the funnel.

System_CLiX_noteNote

This column is deprecated and only available for accounts that are setup to use the deprecated Campaign Analytics scripts. For more information, see Managing Campaign Analytics.

Step4Count

The number of times that a user entered step 4 of the funnel.

System_CLiX_noteNote

This column is deprecated and only available for accounts that are setup to use the deprecated Campaign Analytics scripts. For more information, see Managing Campaign Analytics.

Step5Count

The number of times that a user entered step 5 of the funnel.

System_CLiX_noteNote

This column is deprecated and only available for accounts that are setup to use the deprecated Campaign Analytics scripts. For more information, see Managing Campaign Analytics.

TimePeriod

The time period of each report row.

System_CLiX_noteNote

You may not include this column if the Aggregation element of the request object is set to Summary. If you include the TimePeriod column, the column label in the downloaded report depends on the aggregation level that you specify in the report request. For more information, see TimePeriod Column.

Required Columns

The report must include the following columns.

Column

Source

TimePeriod

System_CLiX_noteNote

This column is required for all aggregation types except Summary.

The report must also include one or more of the performance statistics columns available with this value set. For more information, see Report Attributes and Performance Statistics.

Requirements

ReportingService.svc v9

Namespace: https://bingads.microsoft.com/Reporting/v9

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