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BehavioralTargetReportColumn Value Set

Defines the data columns that you can include in a behavioral segment target report.


<xs:simpleType name="BehavioralTargetReportColumn">
  <xs:restriction base="xs:string">
    <xs:enumeration value="AccountName"/>
    <xs:enumeration value="AccountNumber"/>
    <xs:enumeration value="AccountId"/>
    <xs:enumeration value="TimePeriod"/>
    <xs:enumeration value="CurrencyCode"/>
    <xs:enumeration value="CampaignId"/>
    <xs:enumeration value="CampaignName"/>
    <xs:enumeration value="LanguageAndRegion"/>
    <xs:enumeration value="BehavioralId"/>
    <xs:enumeration value="AdGroupId"/>
    <xs:enumeration value="AdGroupName"/>
    <xs:enumeration value="AdDistribution"/>
    <xs:enumeration value="Impressions"/>
    <xs:enumeration value="Clicks"/>
    <xs:enumeration value="Ctr"/>
    <xs:enumeration value="AverageCpc"/>
    <xs:enumeration value="Spend"/>
    <xs:enumeration value="AveragePosition"/>
    <xs:enumeration value="AverageCpm"/>
    <xs:enumeration value="PricingModel"/>
  </xs:restriction>
</xs:simpleType>

Values

Value

Description

AccountId

The report will include a column that contains the account identifier.

AccountName

The report will include a column that contains the account name.

AccountNumber

The report will include a column that contains the account number.

AdDistribution

The report will include a column that contains the ad distribution medium.

AdGroupId

The report will include a column that contains the ad group identifier.

AdGroupName

The report will include a column that contains the ad group name.

AverageCpc

The report will include a column that contains the average cost per click (CPC).

AverageCpm

The report will include a column that contains the cost per thousand impressions (CPM).

System_CLiX_noteNote

This column can be requested only if you belong to the CPM pilot program.

AveragePosition

The report will include a column that contains the average position of the ad in paid results.

BehavioralId

The report will include a column that contains the behavioral segment identifier.

CampaignId

The report will include a column that contains the campaign identifier.

CampaignName

The report will include a column that contains the campaign name.

Clicks

The report will include a column that contains the number of times that the ad was clicked.

Ctr

The report will include a column that contains the click-through rate. The click-through rate (CTR) is the ratio of the number of times that an ad is clicked to the number of ad impressions.

CurrencyCode

The report will include a column that contains the currency code.

Impressions

The report will include a column that contains the number of impressions.

LanguageAndRegion

The report will include a column that contains the Bing Ads website that displayed the ad.

PricingModel

The report will include a column that contains the pricing model of the ad group that owns the ad. Possible values include Cost per click and Cost per 1000 impressions.

Spend

The report will include a column that contains the total amount spent for the time period.

TimePeriod

The report will include a column that contains the time period of each report row.

System_CLiX_noteNote

You cannot include this column if the Aggregation element of the BehavioralTargetReportRequest object is set to Summary.

Required Columns

The report must include the following columns.

Column

AccountName

BehavioralId

CampaignName

The report must include one or more of the following columns.

Column

AverageCpc

AverageCpm

AveragePosition

Clicks

Ctr

Impressions

Spend

Optional Columns

The following columns are optional.

Column

AccountId

AccountNumber

AdDistribution

AdGroupId

AdGroupName

CampaignId

Ctr

CurrencyCode

LanguageAndRegion

PricingModel

TimePeriod

System_CLiX_noteNote

The TimePeriod column is optional only if the Aggregation element of the BehavioralTargetReportRequest object is set to Summary; otherwise, it is required.

Time-Period Columns

If you include the TimePeriod column, the column label that the report uses depends on the aggregation level that you specify in the report request. For example, if the aggregation level is Daily, the report uses GregorianDate as the column label. The following are the column labels that the report uses based on the specified aggregation level.

Time-Period Column Label

Aggregation

Description

GregorianDate

Daily

Each row of the report identifies the month, day, and year in which the transaction occurred.

MonthStartDate

Monthly

Each row of the report identifies the month in which the transaction occurred.

WeekStartDate

Weekly

Each row of the report identifies the week in which the transaction occurred. The date value is for the Monday of the week being reported.

Year

Yearly

Each row of the report identifies the year in which the transaction occurred.

How the value of the statistic columns, such as clicks and impressions, are reflected in the report depends on the group columns that you include in the report and the type of aggregation that you specify. For more information, see Columns that Group the Data.

Requirements

ReportingService.svc v8

Namespace: https://adcenter.microsoft.com/v8

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