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LocationTarget Data Object

Defines an object that can contain different types of geographical targets, for example lists of city and state targets.

System_CLiX_note Note

To download an XML document that contains the DMA® location targeting codes, click here, and then right-click on DMAGeoLocations and select Download.


<xs:complexType name="LocationTarget">
  <xs:sequence>
    <xs:element minOccurs="0" name="CityTarget" nillable="true" type="tns:CityTarget" />
    <xs:element minOccurs="0" name="CountryTarget" nillable="true" type="tns:CountryTarget" />
    <xs:element minOccurs="0" name="HasPhysicalIntent" nillable="true" type="xs:boolean" />
    <xs:element minOccurs="0" name="MetroAreaTarget" nillable="true" type="tns:MetroAreaTarget" />
    <xs:element minOccurs="0" name="RadiusTarget" nillable="true" type="tns:RadiusTarget" />
    <xs:element minOccurs="0" name="StateTarget" nillable="true" type="tns:StateTarget" />
  </xs:sequence>
</xs:complexType>

Elements

Element

Description

Data Type

Add

Update

CityTarget

The cities to target.

CityTarget

Optional

Optional

CountryTarget

The countries/regions to target.

CountryTarget

Optional

Optional

HasPhysicalIntent

Determines whether the audience must be physically located in the targeted location in order for the ad to display. The default value is false.

To show ads to people in, searching for, or viewing pages about your targeted location, the value should be false.

To show ads to people in your targeted location, set the value to true.

System_CLiX_importantImportant

The LocationTarget2 object will have more than two intent options, and is available in the new Target2 object available for pilot participants.

Regardless of which value you or another application set the IntentOption element of the new LocationTarget2 object, the HasPhysicalIntent element of this LocationTarget object will be false when retrieved.

System_CLiX_noteNote

You may exclude one or more locations by setting the corresponding IsExcluded element to true within the following objects.

If you are excluding all specified locations within this location target, please note the following.

  • Your physical intent setting will be ignored for ad delivery.

  • When retrieving the target, this element will be null.

  • The value that you set for this element will be stored by Bing Ads.

If you add or update this target to include one or more locations, the most recent physical intent preference will be honored by delivery and returned when retrieving the target.

boolean

Optional

Optional

MetroAreaTarget

The metropolitan areas to target.

MetroAreaTarget

Optional

Optional

RadiusTarget

The geographical locations to target.

RadiusTarget

Optional

Optional

StateTarget

The states, provinces, or territories to target.

StateTarget

Optional

Optional

The maximum combination of city, metro area, state, and country targets that you can specify in a LocationTarget object is 255. For example, you may specify a maximum of 255 state targets or 200 country targets and 55 state targets.

The maximum number of radius targets allowed per target is 2,000.

DMA® is a registered service mark of The Nielsen Company. Used under License.

Requirements

CampaignManagementService.svc v9

Namespace: https://bingads.microsoft.com/CampaignManagement/v9

See Also

Reference

Target Data Object

Community Additions

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