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Campaign Management Data Objects

The Campaign Management service defines the following data objects.

Data Object

Description

Ad

Defines the base class of an advertisement.

Address

Defines a postal address.

AdExtension

Defines an object that determines whether text ads in the specified campaign will contain decorative elements, for example the customer's location or phone number.

AdExtensionAssociation

Defines an object that associates an ad extension and its editorial status to a supported entity, for example ad group or campaign.

AdExtensionAssociationCollection

Defines an array of objects that associate an ad extension and its editorial status to a supported entity, for example ad group or campaign.

AdExtensionEditorialReason

Defines an object that you can use to determine the component of an ad extension that failed editorial review, and the reason for the failure.

AdExtensionEditorialReasonCollection

Defines a collection of ad extensions that failed editorial review.

AdExtensionIdentity

Defines an object that identifies an ad extension.

AdExtensionIdToEntityIdAssociation

Defines an object that associates an ad extension to a supported entity, for example ad group or campaign.

AdGroup

Defines an ad group.

AdGroupCriterion

Defines the base class of an ad group criterion.

AdGroupNegativeKeywords

Defines an object that contains the negative keywords of an ad group.

AdGroupNegativeSites

Defines an object that contains the negative site URLs of an ad group.

AdRotation

Defines an object that specifies an ad rotation type.

AgeTarget

Defines a list of age ranges to target with bid adjustments.

AgeTargetBid

Defines a specific age target range with bid adjustment.

Bid

Defines a bid.

BiddableAdGroupCriterion

Defines the conditions that determine whether product ads in the ad group can be served. If the condition is met, the specified bid is used in the auction.

BMCStore

Defines a Bing Merchant Center store.

CallAdExtension

Defines an object that specifies a click-to-call phone number to include in a text ad.

Campaign

Defines a campaign.

CampaignNegativeKeywords

Defines an object that contains the negative keywords of an ad group.

CampaignNegativeSites

Defines an object that contains the negative site URLs of a campaign.

CityTarget

Defines a list of cities to target with bid adjustments.

CityTargetBid

Defines a specific city target with bid adjustment.

CountryTarget

Defines a list of countries or regions to target with bid adjustments.

CountryTargetBid

Defines a specific country or region target with bid adjustment.

Criterion

Defines the base object of a criterion.

CriterionBid

Defines a base class for criterion bids.

DayTarget

Defines a list of days to target with bid adjustments.

DayTargetBid

Defines a specific day target with bid adjustment.

Dimension

Defines dimension information for media on a website.

DeviceOSTarget

Defines a list of devices to target with bid adjustments.

DeviceOSTargetBid

Defines a specific device target with bid adjustment.

EditorialReason

Defines an object that you can use to determine the component of an ad or keyword that failed editorial review, and the reason for the failure.

EditorialReasonCollection

Defines a collection of ads or keywords that failed editorial review, and the reason for the failure.

FixedBid

Defines the monetary bid to use in the auction.

GenderTarget

Defines a list of genders to target with bid adjustments.

GenderTargetBid

Defines a specific gender target with bid adjustment.

GeoPoint

Defines an object that contains the longitude and latitude coordinates of a geographical location.

HourTarget

Defines a list of hour target ranges with bid adjustments.

HourTargetBid

Defines a specific hour target range with bid adjustment.

Image

Defines an image object that can be added to an account’s media library.

ImpressionsPerDayRange

Defines the minimum and maximum impressions per day for a website.

Keyword

Defines a keyword.

LocationAdExtension

Defines an ad extension that specifies a business’ address and phone number to include in a text ad.

LocationTarget

Defines an object that can contain different types of geographical targets, for example lists of cities and state targets.

Media

Defines the base object of media.

MediaType

Defines media type information for a website.

MetroAreaTarget

Defines a list of metro area targets with bid adjustments.

MetroAreaTargetBid

Defines a specific metro area target with bid adjustment.

MobileAd

Defines a mobile ad.

PlacementDetail

Defines the size and type of media that the publisher website supports for ad placements.

Product

Defines a product criterion.

ProductAd

Defines a product ad.

ProductAdExtension

Defines an ad extension that identifies the Bing Merchant Center store to use as the source of products to advertise.

ProductCondition

Defines a condition that determines whether the product is selected.

ProductConditionCollection

Defines the conditions that determine whether a product from the Bing Merchant Center store gets served as a product ad.

RadiusTarget

Defines a list of geographical radius targets with bid adjustments.

RadiusTargetBid

Defines a specific geographical radius target with bid adjustment.

SiteLink

Defines a site link to include in an ad.

SiteLinksAdExtension

Defines an ad extension that specifies one or more site links to add to a text ad.

SitePlacement

Defines website-placement bid information.

StateTarget

Defines a list of state targets with bid adjustments.

StateTargetBid

Defines a specific state target with bid adjustment.

Target

Defines demographic categories of targets with optional bid adjustments.

TargetInfo

Defines information about a target in your library.

TextAd

Defines a text ad.

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