AdDistribution Value Set
Defines the ad distribution for the ad group.
<xs:simpleType name="AdDistribution"> <xs:list> <xs:simpleType> <xs:restriction base="xs:string"> <xs:enumeration value="Search" /> <xs:enumeration value="Content" /> </xs:restriction> </xs:simpleType> </xs:list> </xs:simpleType>
The ads are displayed on Microsoft-owned websites, as well as on participating partner websites. Ads are not triggered by a search query, and rather, they appear on pages that are relevant to the keywords you have bid on. The content distribution network includes Bing owned-and-operated sites, Yahoo owned-and-operated sites, and syndicated partner sites that are typically focused on specific interests, such as cars (MSN Autos), finance (MSN Money), or computers (PC World).
The ad group contains search ads. The ads are displayed on the search network that you specify for the ad group. For more information, see the Network element of AdGroup.