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KeywordKPI Data Object

Defines a key performance index object for a keyword. The object contains the historical performance statistics of the keyword for the specified match type and ad position.

<xs:complexType name="KeywordKPI">
  <xs:sequence>
    <xs:element minOccurs="0" name="MatchType" type="tns:MatchType" />
    <xs:element minOccurs="0" name="AdPosition" type="tns:AdPosition" />
    <xs:element minOccurs="0" name="Clicks" type="xs:int" />
    <xs:element minOccurs="0" name="Impressions" type="xs:long" />
    <xs:element minOccurs="0" name="AverageCPC" type="xs:double" />
    <xs:element minOccurs="0" name="CTR" type="xs:double" />
    <xs:element minOccurs="0" name="TotalCost" type="xs:double" />
    <xs:element minOccurs="0" name="AverageBid" type="xs:double" />
  </xs:sequence>
</xs:complexType>

Elements

Element

Description

Data Type

AdPosition

The position in the search results in which the ad appeared.

AdPosition

AverageBid

The average bid of the keyword.

double

AverageCPC

The average cost per click (CPC). The average CPC is calculated by dividing the cost of all clicks by the number of clicks.

double

Clicks

The number of clicks that the keyword and match type generated during the specified time interval.

int

CTR

The click-through rate (CTR) as a percentage. The CTR is calculated by dividing the number of clicks by the number of impressions and multiplying the result by 100.

double

Impressions

The number of impressions that the keyword and match type generated during the specified time interval.

long

MatchType

The match type that you specified in the request.

MatchType

TotalCost

The cost of using the specified keyword and match type during the specified time interval.

The service determines the currency from the account specified in the CustomerAccountId header element. If CustomerAccountId is not set, the service uses USDollar.

double

Requirements

AdIntelligenceService.svc v9

Namespace: https://bingads.microsoft.com/AdIntelligence/v9

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