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Ad Intelligence Data Objects

The Ad Intelligence service defines the following data objects.

Data Object

Description

AdGroupBidLandscape

Defines an object that contains a list of estimated clicks, cost, and impressions from 1 to 7 days for the ad group given the suggested bid.

AdGroupBidLandscapeInput

Defines an object that contains the requested bid landscape type for the corresponding ad group identifier.

AdGroupEstimatedBid

Defines an object that contains estimates of clicks, average cost per click (CPC), impressions, click-through rate (CTR), and total cost for the specified ad group given the suggested bid.

BidLandscapePoint

Defines an object that contains estimates of clicks, cost, and impressions given the suggested bid.

DayMonthAndYear

Defines an object that you use to specify the start and end dates of a date range.

EstimatedBidAndTraffic

Defines an object that contains estimates of clicks, average cost per click (CPC), impressions, click-through rate (CTR), and total cost for the specified keyword given the suggested bid.

EstimatedPositionAndTraffic

Defines an object that contains the estimated search results position and estimated keyword statistics such as clicks, average cost per click (CPC), impressions, click-through rate (CTR), and total cost for the specified keyword given the specified bid.

HistoricalSearchCountPeriodic

Defines an object that contains the number of times that the keyword was used in a search query during the specified time period.

KeywordAndConfidence

Defines an object that contains a suggested keyword and a confidence score that indicates the level of confidence in the keyword that would result in the URL (from which the keyword came) being included in the search results.

KeywordAndMatchType

Defines an object that contains suggested match types for the keyword.

KeywordBidLandscape

Defines an object that contains a list of estimated clicks, cost, and impressions from 1 to 7 days for the keyword identifier given the suggested bid.

KeywordCategory

Defines an object that contains a keyword category and a confidence score. The confidence score indicates the likelihood that the keyword belongs to the keyword category.

KeywordCategoryResult

Defines an object that contains the keyword and a list of keyword categories that the keyword might belong to.

KeywordDemographic

Defines an object that contains the age and gender of the user who entered the search query, if known.

KeywordDemographicResult

Defines an object that contains the keyword and percentage of users by age and gender (if known) who searched for the specified keyword on the specified device.

KeywordEstimatedBid

Defines an object that contains the keyword and the suggested bid value for each match type.

KeywordEstimatedPosition

Defines an object that contains the keyword and the estimated position in the search results for each match type.

KeywordHistoricalPerformance

Defines an object that contains the key performance index data for the specified keyword.

KeywordIdEstimatedBid

Defines an object that contains the identifier of the keyword and the suggested bid value for the keyword and match type.

KeywordIdEstimatedPosition

Defines an object that contains the identifier of a keyword and the estimated search results position for the keyword and match type.

KeywordKPI

Defines a key performance index object for a keyword. The object contains the historical performance statistics of the keyword for the specified match type and ad position.

KeywordLocation

Defines an object that contains the location and the percentage of time that a user in the specified location entered a search query with the specified keyword.

KeywordLocationResult

Defines an object that contains the locations where users were located when they searched for the specified keyword using the specified type of device.

KeywordSearchCount

Defines an object that contains a keyword and the historical search count data for each month in the specified date range.

KeywordSuggestion

Defines an object that contains a list of suggested keywords that could perform better than the specified keyword.

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