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Submitting an App with Ads to the Windows Store - Windows 8.1

Microsoft Advertising Services

Updated: October 17, 2013

Published: April 1, 2014

Once you have completed development of your app you can submit it to the Windows Store.

The terms and conditions of submission are controlled by the Windows Store. The Advertising SDK team has no control over the process.

Windows Store Requirements for the Advertising SDK

Requirements for Apps Submitted to the App Store

Age Notification

Age Rating Section - Your Windows 8.1 apps must have an Age rating of at least 12+ in the Windows Store to receive Ads.

Advertising Notice and Consent

System_CLiX_warning Warning

Legal Notice

In your contract with Microsoft Advertising, you are required to provide notice and obtain consent from your users regarding the information that Microsoft Advertising collects from your apps. Our app developers have asked us about how they can provide required notice and consent for Microsoft Advertising’s collection and use of data from apps.

Developers may choose many different ways to provide notice and obtain consent, such as pop-up consents or other methods; this is only one example.

NOTE: If you are collecting precise location or other “personal information”, please refer to Windows 8.1 app certification requirements for additional info.

Users must receive notice that the app contains ads that may collect data. Two things are required in order to provide notice and obtain consent for using ads:

  1. Additional License Terms Section – In the Additional License Terms box you must include the following text:

    This app is supported by ads from Microsoft Advertising. Learn more about Microsoft’s privacy practices and your choices. Learn more link: https://choice.microsoft.com/AdvertisementChoice/

  2. You must ensure that this link, https://choice.microsoft.com/AdvertisementChoice/, is accessible from your App after installation, such as by including this link in the Settings charm or in your own privacy policy.

Submission Resources

Visit the Windows Dev Center for Windows Store apps and learn how to distribute your app.

Support and Feedback

Get product support or report a bug in the advertising SDK by visiting the Windows Store Apps developer support page support page. For product support, under "App development" click the "Advertising SDK" link. To post a question in the support forum, scroll down to "Find answers online" and click "Ads-in-Apps for Windows 8 forum".

Send feedback about this documentation to adsfdbk@microsoft.com. There is no product support through this alias. Documentation feedback only.

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