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GoalsAndFunnelsReportRequest Data Object

Defines a conversion funnel report request, which shows the number of times that users reach the different stages of a conversion funnel. You can use this report to get information about how users behave on your website, from the time they click an ad until they reach the conversion goal. For example, you can use this report to determine at what stage users leave the funnel, so you can improve that stage to increase the chance that the user will continue to the next stage.

XML

<xs:complexType name="GoalsAndFunnelsReportRequest">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:ReportRequest">
      <xs:sequence>
        <xs:element name="Aggregation" type="tns:NonHourlyReportAggregation" />
        <xs:element name="Columns" nillable="true" type="tns:ArrayOfGoalsAndFunnelsReportColumn" />
        <xs:element minOccurs="0" name="Filter" nillable="true" type="tns:GoalsAndFunnelsReportFilter" />
        <xs:element name="Scope" nillable="true" type="tns:AccountThroughAdGroupReportScope" />
        <xs:element name="Time" nillable="true" type="tns:ReportTime" />
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

Element

Description

Data Type

Required/Optional

Aggregation

The type of aggregation to use to aggregate the report data. For example, you can aggregate the report data by day or month, or request a summary report. The Time element specifies the time period to use for the aggregation.

For a list of aggregation types, see Aggregation and Time Periods.

NonHourlyReportAggregation

Required

Columns

The list of columns to include in the report. The report will include the columns in the order that you specify them.

GoalsAndFunnelsReportColumn[]

Required

Filter

The filter information to use to filter the report data.

Note
The filter element is not supported at this time.

GoalsAndFunnelsReportFilter

Optional

Scope

The scope of the report. For example, you can limit the report to include data for a combination of accounts, ad groups, and campaigns.

AccountThroughAdGroupReportScope

Required

Time

The time period to use for the report. You can specify a custom date range or select a predefined date range (for example, Today, ThisWeek, or LastMonth).

For a list of the time periods that you can specify for each aggregation type, see Aggregation and Time Periods.

ReportTime

Required

This object derives from the ReportRequest object. For a list of additional elements that you can specify, see the ReportRequest object.

Business Rules

Aggregation and Time Periods

The following are the time periods that you can specify for each aggregation value.

Aggregation Type	Time Period
Daily	Today Yesterday LastSevenDays ThisMonth LastMonth Custom date range
Monthly	ThisMonth LastMonth LastThreeMonths LastSixMonths LastYear ThisYear Custom date range
Summary	Today Yesterday LastSevenDays ThisMonth LastMonth Custom date range
Weekly	ThisWeek LastWeek LastFourWeeks Custom date range
Yearly	ThisYear LastYear Custom date range

Remarks

Report data is available only to advertisers that deploy analytics tags on the relevant pages of their website.

To request a report of this type, pass this object to the SubmitGenerateReport service operation.

Requirements

ReportingService.svc v8

Namespace: https://adcenter.microsoft.com/v8

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