BidMatchTypeReportFilter Value Set
Defines the bid match type values that you can use to filter the report data. These values are also used as column values in reports that include bid match type, such as the keyword performance report.
<xs:simpleType name="BidMatchTypeReportFilter"> <xs:list> <xs:simpleType> <xs:restriction base="xs:string"> <xs:enumeration value="Exact"/> <xs:enumeration value="Phrase"/> <xs:enumeration value="Broad"/> <xs:enumeration value="Content"/> </xs:restriction> </xs:simpleType> </xs:list> </xs:simpleType>
Values
Value | Description |
|---|---|
Broad | The report will contain keywords that set a bid value for the broad match type (see the BroadMatchBid element of the Keyword data object). |
Content | The report will contain keywords that set a bid value for the content match type (see the ContentMatchBid element of the Keyword data object). |
Exact | The report will contain keywords that set a bid value for the exact match type (see the ExactMatchBid element of the Keyword data object). |
Phrase | The report will contain keywords that set a bid value for the phrase match type (see the PhraseMatchBid element of the Keyword data object). |
You can specify one or more of the match type values. The report will include the keyword if the keyword sets a nonzero bid value for the match type or if the bid value is NULL. The keyword is not included if the bid value is set to 0 (zero).